×5.5
Google Search impressions
over 28 days compared with the previous 28 days
SEO · CONTENT ARCHITECTURE
Making a printing company’s services visible for relevant searches
Atomic Design restructured the Imprimerie Ceuterick website around its services, service-focused pages and an SEO architecture designed to give each subject enough context.
TOP 10
Selected specialist searches
several targeted searches reached the first page
Source: Google Search Console, comparison of two consecutive 28-day periods.
Turning a broad offer into identifiable subjects
The work focused on turning a broad printing offer into clearly identifiable subjects, then connecting those pages through a coherent SEO architecture.
Each service receives its own context without multiplying pages artificially.
What Atomic Design worked on
Atomic Design reworked the website architecture, service hierarchy, service-focused pages, content and internal linking.
The SEO work gives each need enough context to stand as a distinct subject without creating artificial pages purely for search engines.
Search visibility started to change scale
Across two consecutive 28-day periods, Google Search impressions increased by a factor of 5.5.
Several targeted specialist searches also reached the Top 10.
Work completed
- SEO architecture
- Service pages
- Content
- Internal linking
- Website restructuring
- Contact journey
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